Levi's CEO Chip Bergh tells Fortune people shouldn't wash their jeans: University of Innsbruck microbiologists agree that it's sanitary.
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Here's what happens if you never wash your jeans | The Independent | The Independent
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This is why you should NEVER wash your jeans, according to a man who should know best - Mirror Online
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I never wash my pants (why you shouldn't either). - YouTube
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Well Worn: 9-Year-Old G-Star US Lumber Never Washed
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The reason why you should NEVER wash your jeans
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Stop Washing Your Jeans:” LS&Co. CEO Chip Bergh at Brainstorm Green - Levi Strauss & Co : Levi Strauss & Co
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Don't machine-wash your denim, says Levi's CEO | CNN
Levi's CEO urges customers not to wash their jeans | Fox Business
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Why You Should Never Wash Your Jeans
Denim Jeans: Why I Never Wash Them | Vogue
Jeans - Why Men Never Wash Denim
Ultimate Denim Guide: How to Wear Jeans Based on Style and Wash in 2021 - The Manual
